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Small Business

A sneak peak into the updated HUBZone maps

According to a recent Small Business Administration release, new Historically Underutilized Business Zone (HUBZone) maps will go into effect on July 1, 2023. The maps spotlight employment and growth opportunities reserved for small businesses in disadvantaged communities. The new maps include data from the 2020 census and 3,732 newly designated communities. (EXECUTIVEGOV March 10, 2023)

“By channeling a record $14 billion in federal purchases to HUBZone-certified small firms last year, the Biden-Harris Administration gave a critical financial boost to hundreds of entrepreneurs in economically disadvantaged rural and urban areas,” said SBA Administrator Isabella Casillas Guzman. (ibid)

Loris Gillen, director of the Office of the HUBZone Program said, “for small businesses in new HUBZone areas SBA’s certification provides a gateway to billions of dollars in federal contracting opportunities, contributing to the economic growth and strengthening of underserved communities while also ensuring that employment opportunities benefit the people living in communities that most need positive economic impact.” (ibid)

Questions about HUBZone contracting opportunities or the certification process? Give us a call.

Not an employee, not an Entity Administrator in SAM.gov

Effective March 6, 2023, only employees, officers, or board members within a company, may hold the Entity Administrator position. By making this change, GSA hopes to increase the level of security while ensuring that companies are controlling who may update their registration in SAM.gov. Service providers and/or consultants may continue managing entity registration, however, specific actions will be required. (gsa.gov|interact March 6, 2023)

Company registration updates require the relationship status of individuals to the company. If you are not a company employee, officer, or board member you will have the Data Entry role, not the Entity Administrator role. The Data Entry role allows you to register new entities, manage updates, and renew entity registrations, however, you may no longer manage user roles. If a company used an Entity Administrator Appointment Letter (notarized letter process) in the past, this is no longer an option for non-employees. (ibid)

If your current Entity Administrator is outside of your company, there are two ways to change your Entity Administrator role to a company employee, officer, or board member:

  1. Send an Entity Administrator Appointment Letter to the Federal Service Desk (FSD) appointing an administrator, or
  2. Ask your outside Entity Administrator to assign the role to an individual within your company prior to the next registration date, within SAM.gov. (ibid)

Companies that currently have an employee, officer, or board member as their Entity Administrator for SAM.gov are not affected by this change. If you are not certain, you can view roles assigned to individuals within your company by logging into SAM.gov and selecting “My Roles.” (ibid)

Questions about your Entity Administrator or SAM.gov? Give us a call.

Why the Small Business/Large Contractor Union is a Good Thing

The Biden Administration continues to focus on small businesses providing services to the federal government. This benefits not only small businesses but large contractors, as well. When large contractors partner up with a small business, it’s a win-win for both.

Federal agencies have stepped up their focus on contracting with small businesses to meet their small business contracting goals. The Small Business Administration recently reported $154 billion spent on contracts with small businesses in fiscal year 2021. In 2021, 27.2 percent of total federal contracting awards were to small businesses. This surpassed the 23 percent White House goal. (Washington Technology February 2, 2023)

Unfortunately, the past several years have seen the number of actual small businesses trend downward. The good news, there is more money for fewer small businesses that can serve as prime contractors due to limitations on the services these small businesses can offer. (ibid)

Large government contractors working with small businesses are looking like the future of federal contracting. These partnerships, which are built on mutual trust, allow for increased skills and innovative thinking. Additionally, when large contractors bring in small businesses, new jobs are created, entrepreneurship is expanded and innovation is at the forefront. (ibid)

According to Thomas A. Duckenfield III, CEO of TDB Communications, a service-disabled, veteran-owned small business, and an 8a firm, “the best partnerships between small business and large contractors are based on a shared culture and alignment. There is no one-size-fits-all approach to these relationships. It’s about developing partnerships that benefit both parties while establishing trust between the two companies to better serve federal agencies and their constituents.” (ibid)

When large businesses work with small businesses it creates opportunities, cultivates new ideas, and introduces the latest technologies. For these partnerships to work both parties must understand what each brings to the “communal table.” Skills and capabilities must provide complimentary support and additional capacity for federal agencies. (ibid)

There is no set formula for partnership success. Companies that support each other’s business and goals as well as those of the federal agencies they serve should work well together.

Are you looking to partner with a small or large business on a federal agency contract? Give us a call.

Small Business contracts critical to DOD mission

In a January 27th memo, the Office of the Under Secretary for Defense for Acquisition and Sustainment reported small businesses are critical to their mission and spell out the steps to increase small business involvement. The memo also states the importance of meeting small business goals and prioritizing those goals over attaining Best in Class contract goals if achieving both is not possible. (Federal Computer Week January 31, 2023)

The memo further states “Best in Class contracts should be balanced with other contract strategies, including the use of set-aside contracts that can help increase diversity within the supplier. The best tools and data analysis should be utilized to support small business concerns in procurement decisions to increase small business opportunities.” (Memorandum, the Office of the Under Secretary for Defense January 2023)

The acquisition teams within the DOD will receive automatic Tier 2 spend under management or SUM credits when contracts are awarded to small socioeconomic businesses. The memo states, to track progress, a Tier 2 socioeconomic small business category will be developed. (Federal Computer Week January 31, 2023)

The Department of Defense has three main strategic goals to increase small business participation:

  • Leverage programs that were originally meant to expand the industrial base.
  • Increase set-asides.
  • Greatly reduce entry barriers. (ibid)

The memo provides a foundation for the DOD to make certain small business activities are in alignment with the department’s national security priorities.

Deputy Secretary of Defense Dr. Kathleen Hicks feels that reducing barriers and creating more opportunities for small businesses will enable the department “to expand, innovate and diversify, increasing our warfighter advantage strengthening our supply chains, increasing competition in our marketplace and growing our economy here at home.” (ibid)

The memorandum recommends DOD acquisition personnel look to gain additional resources through the Acquisition University website.

Are you a small business looking to work with the Department of Defense? Give us a call.

Think you never win at the RFP game, here’s why

Does your business work on a response to an RFP for weeks, sometimes months, or years, and never win a contract? Was the contract influenced by another company or maybe the contracting officer had never heard of you? Let’s break down what you can do next time to ensure you are at least on the “shortlist” for the contract award.

According to Mark Amtower of GOVCON News, both are problems all contractors face and both are areas the contractor is in control of. In order to overcome both, a contractor must pursue procurement early in the process. Below are five steps every contractor should take. (GovConwire.com January 3, 2023)

  • Differentiate your company from the competition. Define your position by calling attention to your past performance, the time you have been involved in a defined area, and the agencies you are working with. Publicize your claims on your website and LinkedIn. LinkedIn is crucial because this is where your company and your subject matter experts are vetted. All key personnel profiles should clearly define your areas of expertise. (ibid)
  • Support your LinkedIn page through claims of your company’s differentiated position. (ibid)
  • Expand your network in targeted agencies, to those agencies that already know your company, and to agencies you want to work with. According to Mark Amtower, there are 2.72 million feds (DOD, IC, and civilian) on LinkedIn, therefore reaching out to agency leaders is not difficult. Look specifically for program managers, contracting officers, COTRs, and anyone involved in the RFP process. Connect on LinkedIn, with a personalized note. (ibid)
  • Develop and share content that reinforces your company’s differentiated position. People within your company, such as sales and subject matter experts and those involved in business development should be sharing the company content. Not only on the company’s LinkedIn page but on their personal LinkedIn profiles as well. There are GovCon groups on LinkedIn where you can and should post about your company (webinars, speaking engagements, white papers, etc.) Once an opportunity is identified, content should be sent directly to key influencers through LinkedIn. (ibid)
  • When you learn of a possible RFP or task order, increase your activity. This is the time to “step it up.” Increase content production and activity on LinkedIn. Use LinkedIn to set up meetings. LinkedIn has a meeting capability, use zoom or meet in person. (ibid)

Inflluencing a procurement and making your company known are both within your control. Start early in the process and share often.

Have questions concerning website and LinkedIn content and/or how to research GovCon agency decision-makers? Give us a call.