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Author: laura long

A great LinkedIn profile might land you a Government Contract

State and local government procurement specialists are increasingly relying on online platforms like LinkedIn to evaluate potential vendors. A poorly optimized personal profile could lead to missed opportunities for vendors aiming to secure government contracts. Lumino, a B2G marketing agency, conducted The Pulse of Procurement Report, surveying 100 state and local government and 100 federal government budget owners to understand their vendor selection process. (Government Technology April 1, 2024)

According to Lumino’s report, 35 percent of state and local government respondents exclusively vet vendors online. This statistic highlights the significance of maintaining a strong online presence. Jenny Karn, Lumino’s CEO, emphasized the importance of being easily discoverable online and ensuring that a company’s website presents a positive impression to potential clients. (ibid)

Establishing a robust web presence coupled with a solid SEO strategy is crucial, as revealed by Lumino’s research. Seventy-one percent of state and local agencies and 61 percent of federal respondents find vendors through company websites, often starting their search on search engines like Google or Bing. Karn stressed that being discoverable online is essential, as competitors with stronger online visibility are more likely to attract attention from government agencies. (ibid)

LinkedIn emerges as the preferred social media platform for government agencies to find new vendors, according to the survey results. Government budget owners often review not only a company’s main profile but also the personal LinkedIn profiles of its employees during the RFP review process. Karn emphasized the importance of maintaining a complete and keyword-optimized LinkedIn profile to demonstrate seriousness and professionalism to potential government clients. (ibid)

Although the Internet plays a crucial role in vendor discovery, Lumino’s survey also highlighted the continued value of in-person interactions, particularly at trade shows. While 83 percent of state and local governments attend trade shows to discover new vendors, only 74 percent of federal respondents do so. Additionally, trade shows serve as a platform for evaluating new vendors, with 37 percent of state and local respondents and 26 percent of federal respondents reporting that they assess vendors through these events. Thus making trade shows invaluable to being evaluated as a potential contract holder. (ibid)

Need some social media platform assistance or help figuring out which trade shows are best for your company? Give us a call.

Empowering Entrepreneurs: Unveiling the Force Behind Women’s History Month 2024

In March, we honor women’s achievements, resilience, and innovation during Women’s History Month. Women-owned small businesses (WOSBs) play a crucial role, in driving economic growth and diversity. GSA proudly empowers women business leaders, exceeding WOSB goals for the past 16 years. With over 12 million WOSBs in the US, they’re a potent force, creating jobs and shaping our economy. (GSABLOG Office of Small Business Utilization March 19, 2024)

The Associate Administrator for GSA’s Office of Small and Disadvantaged Business Utilization (OSDBU), is committed to supporting women entrepreneurs. GSA ensures WOSBs have access to government contracting opportunities. The Multiple Award Schedule (MAS) program is a premier vehicle for government sales, empowering small businesses to thrive. With just a small investment in time, WOSBs can position themselves for success. (ibid)

Federal government agencies favor buying from MAS Schedule contract holders because they are procuring approved products and services. In addition, GSA has performed the groundwork and negotiated the best price. (ibid)

For WOSBs ready to secure GSA schedules contracts, here’s how to start:

  1. Register on SAM.gov. The primary database for contractors doing business with the federal government. For more in-depth information see the SAM.gov factsheet. (ibid)
  2. Connect with your local OSDBU small business specialist. These specialists are a great resource for training, education to assist you to successfully navigate the federal marketplace. (ibid)
  3. Utilize the Forecast of Contracting Opportunities Tool. this tool can assist you in locating contracting opportunities and building business plans. (The GSA Forecast Tool Factsheet explains how to use the tool and its features.) (ibid)
  4. Benefit from GSA OSDBU support and training opportunities. GSA.gov has an Events and Training page, in addition to videos and information on doing business with GSA. (ibid)

GSA is proud of its track record, having awarded over $651 million in prime contracts and $3.7 billion in subcontracts to WOSBs in FY23. In FY24, they’ve already awarded over $187 million. Women’s History Month 2024 is a tribute to the boundless potential of today’s women-owned small businesses, driving innovation and inspiring future generations. GSA continues to support them as a vital force for economic growth and progress in our nation. (ibid)

Want to know more about how your WOSB can get a GSA Schedule? Give us a call.

Are you listening, it’s me your government customer?

Business development expert Nic Coppins reveals eight habits that government contractors exhibit, alienating customers and stakeholders. While many deny these habits, they do exhibit them. This begs the question, are you customer-focused or just acting?

  1. Talking Too Much: Dominating conversations hinders engagement, prioritizing your voice over the customers’. Remember, if you are talking, you are losing. (Washington Technology, February 23, 2024)
  2. Jargon Overload: Speak plainly to ensure clarity; ditch confusing acronyms and tech terms to ensure your message hits home. (ibid)
  3. “Solution-itis” is an actual disease: Slow down, diagnose first, and tailor your solutions to fit customer needs. (ibid)
  4. Question Quality: Craft insightful questions to uncover unique challenges and differentiate yourself from the competition. (ibid)
  5. The Disengaged Listener: Be present and engaged; absorb what’s being said instead of rehearsing responses. (ibid)
  6. Self-Centered Approaches: Align with the customer’s needs, not overshadowing them with your agenda.
  7. Skipping Personal Connection: Take time to build rapport and trust before diving into business.
  8. The blame game, look inwards: Take responsibility for your communication style and actively seek feedback.

Confront these habits head-on to improve customer relationships and prioritize effective communication and genuine engagement.

Not certain how to get back on track? Give us a call.

SBA aims to boost Black Business Dollars

The U.S. Small Business Administration (SBA) aims to boost federal contracting dollars for Black businesses through an upgraded government contract training program and other initiatives. The agency is revitalizing its SBA 7(j) Training Program, now known as Empower to Grow (E2G), to enhance small, disadvantaged businesses’ readiness for federal contracting, as stated in a recent SBA press release. (Black Enterprise February 5, 2024)

This revamped program coincides with the release of new data from fiscal years 2022 and 2021, indicating record-breaking federal contracting dollars for small businesses across various demographics, including an uptick in contracting dollars for Small Disadvantaged Businesses. (ibid)

In line with these efforts, the Biden-Harris administration has announced measures to broaden small business access to federal contracts, recognizing the federal government’s significant purchasing power globally. The White House specifically acknowledges the E2G program when discussing strategies to bolster support for small businesses and ultimately building wealth in underserved communities. (ibid)

President Joe Biden has set an ambitious goal of allocating 15% of federal prime contracting to small, disadvantaged businesses (SDB) by fiscal year 2025, potentially injecting $100 billion into minority-owned and underserved businesses. (ibid)

The SBA underscores that the E2G program represents just one facet of comprehensive efforts by the Biden-Harris administration and the SBA to achieve the SDB goal. Already, these efforts have resulted in a half-billion-dollar increase in federal contracts awarded to Black-owned small businesses in 2023. (ibid)

SBA Administrator Isabel Casillas Guzman emphasizes the role of small business growth in job creation and community strengthening, highlighting the administration’s commitment to equity and a level playing field for all small business owners. (ibid)

Despite progress, disparities persist, with Black-owned small businesses receiving $9.5 billion from federal contracts in 2022, up $490 million from 2021, while Native Americans captured $19 billion, up $1.62 billion from the previous year. However, these figures pale in comparison to the almost $163 billion spent on all federal contracts that year.(ibid)

Acknowledging these disparities, the SBA is actively addressing barriers to entry for Black businesses in securing government contracts. Additional resources are being allocated to assist more disadvantaged business owners, including Black firms, in overcoming these barriers. (ibid)

Program enhancements to E2G include customizable one-on-one coaching and expanded offerings tailored to the needs of Black-owned firms, with the aim of facilitating connections with state and local contracting opportunities.(ibid)

E2G will introduce new tools to access $2 trillion in state and local bid opportunities, further bridging the gap for Black-owned firms seeking state and local contracting opportunities. (ibid)

The SBA emphasizes that the program’s impact on contracting dollars for Black-owned businesses hinges on participation, with the bid win rate expected to rise due to the heightened emphasis on added E2G resources. (ibid)

Would you like to know more about the program enhancements, one-on-one coaching and expanded offerings of E2G? Give us a call.