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Selling to the government

A great LinkedIn profile might land you a Government Contract

State and local government procurement specialists are increasingly relying on online platforms like LinkedIn to evaluate potential vendors. A poorly optimized personal profile could lead to missed opportunities for vendors aiming to secure government contracts. Lumino, a B2G marketing agency, conducted The Pulse of Procurement Report, surveying 100 state and local government and 100 federal government budget owners to understand their vendor selection process. (Government Technology April 1, 2024)

According to Lumino’s report, 35 percent of state and local government respondents exclusively vet vendors online. This statistic highlights the significance of maintaining a strong online presence. Jenny Karn, Lumino’s CEO, emphasized the importance of being easily discoverable online and ensuring that a company’s website presents a positive impression to potential clients. (ibid)

Establishing a robust web presence coupled with a solid SEO strategy is crucial, as revealed by Lumino’s research. Seventy-one percent of state and local agencies and 61 percent of federal respondents find vendors through company websites, often starting their search on search engines like Google or Bing. Karn stressed that being discoverable online is essential, as competitors with stronger online visibility are more likely to attract attention from government agencies. (ibid)

LinkedIn emerges as the preferred social media platform for government agencies to find new vendors, according to the survey results. Government budget owners often review not only a company’s main profile but also the personal LinkedIn profiles of its employees during the RFP review process. Karn emphasized the importance of maintaining a complete and keyword-optimized LinkedIn profile to demonstrate seriousness and professionalism to potential government clients. (ibid)

Although the Internet plays a crucial role in vendor discovery, Lumino’s survey also highlighted the continued value of in-person interactions, particularly at trade shows. While 83 percent of state and local governments attend trade shows to discover new vendors, only 74 percent of federal respondents do so. Additionally, trade shows serve as a platform for evaluating new vendors, with 37 percent of state and local respondents and 26 percent of federal respondents reporting that they assess vendors through these events. Thus making trade shows invaluable to being evaluated as a potential contract holder. (ibid)

Need some social media platform assistance or help figuring out which trade shows are best for your company? Give us a call.

Empowering Entrepreneurs: Unveiling the Force Behind Women’s History Month 2024

In March, we honor women’s achievements, resilience, and innovation during Women’s History Month. Women-owned small businesses (WOSBs) play a crucial role, in driving economic growth and diversity. GSA proudly empowers women business leaders, exceeding WOSB goals for the past 16 years. With over 12 million WOSBs in the US, they’re a potent force, creating jobs and shaping our economy. (GSABLOG Office of Small Business Utilization March 19, 2024)

The Associate Administrator for GSA’s Office of Small and Disadvantaged Business Utilization (OSDBU), is committed to supporting women entrepreneurs. GSA ensures WOSBs have access to government contracting opportunities. The Multiple Award Schedule (MAS) program is a premier vehicle for government sales, empowering small businesses to thrive. With just a small investment in time, WOSBs can position themselves for success. (ibid)

Federal government agencies favor buying from MAS Schedule contract holders because they are procuring approved products and services. In addition, GSA has performed the groundwork and negotiated the best price. (ibid)

For WOSBs ready to secure GSA schedules contracts, here’s how to start:

  1. Register on SAM.gov. The primary database for contractors doing business with the federal government. For more in-depth information see the SAM.gov factsheet. (ibid)
  2. Connect with your local OSDBU small business specialist. These specialists are a great resource for training, education to assist you to successfully navigate the federal marketplace. (ibid)
  3. Utilize the Forecast of Contracting Opportunities Tool. this tool can assist you in locating contracting opportunities and building business plans. (The GSA Forecast Tool Factsheet explains how to use the tool and its features.) (ibid)
  4. Benefit from GSA OSDBU support and training opportunities. GSA.gov has an Events and Training page, in addition to videos and information on doing business with GSA. (ibid)

GSA is proud of its track record, having awarded over $651 million in prime contracts and $3.7 billion in subcontracts to WOSBs in FY23. In FY24, they’ve already awarded over $187 million. Women’s History Month 2024 is a tribute to the boundless potential of today’s women-owned small businesses, driving innovation and inspiring future generations. GSA continues to support them as a vital force for economic growth and progress in our nation. (ibid)

Want to know more about how your WOSB can get a GSA Schedule? Give us a call.

Are you listening, it’s me your government customer?

Business development expert Nic Coppins reveals eight habits that government contractors exhibit, alienating customers and stakeholders. While many deny these habits, they do exhibit them. This begs the question, are you customer-focused or just acting?

  1. Talking Too Much: Dominating conversations hinders engagement, prioritizing your voice over the customers’. Remember, if you are talking, you are losing. (Washington Technology, February 23, 2024)
  2. Jargon Overload: Speak plainly to ensure clarity; ditch confusing acronyms and tech terms to ensure your message hits home. (ibid)
  3. “Solution-itis” is an actual disease: Slow down, diagnose first, and tailor your solutions to fit customer needs. (ibid)
  4. Question Quality: Craft insightful questions to uncover unique challenges and differentiate yourself from the competition. (ibid)
  5. The Disengaged Listener: Be present and engaged; absorb what’s being said instead of rehearsing responses. (ibid)
  6. Self-Centered Approaches: Align with the customer’s needs, not overshadowing them with your agenda.
  7. Skipping Personal Connection: Take time to build rapport and trust before diving into business.
  8. The blame game, look inwards: Take responsibility for your communication style and actively seek feedback.

Confront these habits head-on to improve customer relationships and prioritize effective communication and genuine engagement.

Not certain how to get back on track? Give us a call.

GSA streamlines and saves you time

The General Services Administration (GSA) appears to have successfully modernized its catalog management system for the Advantage! program. (Federal News Network February 5, 2024)

GSA is increasing the user base of the new FAS Catalog Platform (FCP) after a successful trial period with Office Supplies 4 vendors. (ibid)

Mike Shepherd, the director of GSA’s catalog management office, explains the significant improvements of the FCP over the previous SIP system. He states that the FCP, replacing SIP, offers new features benefiting suppliers, acquisition workforce, and customers. It integrates with e-modification, capturing catalog updates and automating publishing modifications to GSA Advantage!. This greatly reduces the time it takes for vendors to add new products and delete items. It saves vendors an averge of 34 days by adding the products to their catalogs. Catalog deletions take place within 1 to 2 days of a modication submitted by the contractor, whereas it was common for it to take 10 or more days to delete products prior to the improvements. (ibid)

In addition to addressing long-standing issues, the platform includes automated data validation, a central hub for catalog actions, access to catalog history and a shared user interface. (ibid)

GSA plans to add more users and initiate a pilot for professional services on the platform. In addition, GSA aims to migrate the majority of Advantage! catalogs to the new platform by fiscal year-end. The plan also includes expanding the catalog platform to services contractors later this year, aiming for a simplified submission process. (ibid)

The new catalog is part of a broader effort to modernize GSA Advantage!, including consolidating schedules and updating user tools and backend systems, that both run and feed Advantage!. (ibid)

GSA will continue to gather feedback from users to address challenges and ensure ongoing improvement.(ibid)

Questions about the FCP improvements and how they might affect your contract? Give us a call.

Small businesses must get strategic for maximum impact and growth

How can a small business with limited resources get strategic about growth? Even with limited monetary, time, and personnel outlay, those resources may be leveraged and lead to growth, by doing these three things:

Association Involvement: In the relationship-driven market, actively engage with associations like AFCEA or ACT-IAC to establish a strong market presence. Increase visibility by volunteering, selecting associations wisely based on your goals. Take advantage of tiered membership fees offered by major associations, enabling affordable entry for smaller companies. Set milestones for partnerships, contracts, and market intelligence. (Washington Technology December 21, 2023)

Deeper and Stronger Differentiation: Go beyond generic labels like “cyber” by specifying your focus, such as network security or data security. Highlight key staff, subject matter experts (SMEs), and socio-economic status for a unique position. Clearly articulate your expertise, substantiating claims with content and past performance. Effective differentiation is crucial in a competitive market. (ibid)

LinkedIn Strategy: Harness the power of LinkedIn for agency-based marketing, content distribution, and branding. Research company pages and actively connect with the federal government and contracting community. Utilize LinkedIn for positioning, vetting, recruiting, and highlighting subject matter experts. Integrate LinkedIn into your overall growth strategy for comprehensive results. (ibid)

By implementing these tactics in tandem, your company can achieve impactful results without excessively tapping into limited resources. (ibid)

Trying to determine the first steps? Give us a call.