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Tag: digital

Selling to the Government in a digital world

The COVID-19 pandemic brought about a major change in the way consumers make purchases. What was once a predominately in-person purchasing scenario has moved online. The Business to Government (B2G) segment has not moved as easily into the digital marketplace.

From a social media standpoint, government marketing spending is likely one of the lowest in the world. Therefore, it is not feasible for social media platforms to segment their offerings to accommodate B2G audience segmentation. LinkedIn however, is the one social media platform that does offer government-industry segmentation and programs, making it a powerful tool for those in the federal government acquisition arena.

Small and medium-sized contractors, however, should consider getting in on the ground floor of other social media outlets, before the digital environment begins to get crowded. When setting up your digital marketing plan, keep in mind the most used digital tools are search engine marketing, social media marketing, and programmatic marketing.

A procurement team or official might search for organization information such as past performance and proof of competence when evaluating bidders for requests for proposal compliance. As a contractor, this makes a contractor’s digital strategy extremely important.

The most effective B2G digital strategies include:

  • Consistent brand message across all social media platforms
  • Content compatible with SEO strategy.
  • Expanded or enhanced digital footprint/leverage content to stay “on brand.”
  • Powerful organic content – the original content copy and image posted on social media platforms.
  • Visibility – growth of followers by paid media within specific audiences.

Contractors’ digital content can bring their message to key influencers and decision-makers. Visibility during the RPF or RFQ phase is crucial, especially for small businesses and those on the ground floor looking to start or further their work with government agencies.

Digital strategy questions? Give us a call.

GSA just got $150 million, want your piece?

Congress recently passed several spending measures designed to support federal IT modernization and cybersecurity. The one measure, possibly most overlooked, is the $150 million assigned to the General Services Administration (GSA) under the Federal Citizen Services Fund (FCSF).

Many question how exactly the $150 million will be used. Recently, Dave Zyvenyach, director of the GSA’s Technology Transformation Services (TTS), explained, “funding multiple projects within TTS, the FCSF drives innovation in government through interagency projects that enhance and promote the public’s digital experience with government. This includes using technology to improve service delivery, transparency, security, and the efficiency of Federal operations, while also increasing public participation.”

GSA wants to make it easier for the government to deliver digital services to the public and for the public to interact with agencies online. Zyvenyach said, “near-term initiatives will be investments in addressing the pandemic and improving service delivery and security, while longer-term initiatives will improve security, enable mission delivery, and really transform the Federal Technology workforce and improve the government’s experience for the public.”

Bringing private industry innovation to the government is the goal. As a result, the government will see secure, sustainable services, improvements in mission delivery, and costs reduced.

Want a your piece of that pie? Give us a call.