Small businesses must get strategic for maximum impact and growth

How can a small business with limited resources get strategic about growth? Even with limited monetary, time, and personnel outlay, those resources may be leveraged and lead to growth, by doing these three things:

Association Involvement: In the relationship-driven market, actively engage with associations like AFCEA or ACT-IAC to establish a strong market presence. Increase visibility by volunteering, selecting associations wisely based on your goals. Take advantage of tiered membership fees offered by major associations, enabling affordable entry for smaller companies. Set milestones for partnerships, contracts, and market intelligence. (Washington Technology December 21, 2023)

Deeper and Stronger Differentiation: Go beyond generic labels like “cyber” by specifying your focus, such as network security or data security. Highlight key staff, subject matter experts (SMEs), and socio-economic status for a unique position. Clearly articulate your expertise, substantiating claims with content and past performance. Effective differentiation is crucial in a competitive market. (ibid)

LinkedIn Strategy: Harness the power of LinkedIn for agency-based marketing, content distribution, and branding. Research company pages and actively connect with the federal government and contracting community. Utilize LinkedIn for positioning, vetting, recruiting, and highlighting subject matter experts. Integrate LinkedIn into your overall growth strategy for comprehensive results. (ibid)

By implementing these tactics in tandem, your company can achieve impactful results without excessively tapping into limited resources. (ibid)

Trying to determine the first steps? Give us a call.