Skip to content Skip to left sidebar Skip to right sidebar Skip to footer

Selling to the government

Are you listening, it’s me your government customer?

Business development expert Nic Coppins reveals eight habits that government contractors exhibit, alienating customers and stakeholders. While many deny these habits, they do exhibit them. This begs the question, are you customer-focused or just acting?

  1. Talking Too Much: Dominating conversations hinders engagement, prioritizing your voice over the customers’. Remember, if you are talking, you are losing. (Washington Technology, February 23, 2024)
  2. Jargon Overload: Speak plainly to ensure clarity; ditch confusing acronyms and tech terms to ensure your message hits home. (ibid)
  3. “Solution-itis” is an actual disease: Slow down, diagnose first, and tailor your solutions to fit customer needs. (ibid)
  4. Question Quality: Craft insightful questions to uncover unique challenges and differentiate yourself from the competition. (ibid)
  5. The Disengaged Listener: Be present and engaged; absorb what’s being said instead of rehearsing responses. (ibid)
  6. Self-Centered Approaches: Align with the customer’s needs, not overshadowing them with your agenda.
  7. Skipping Personal Connection: Take time to build rapport and trust before diving into business.
  8. The blame game, look inwards: Take responsibility for your communication style and actively seek feedback.

Confront these habits head-on to improve customer relationships and prioritize effective communication and genuine engagement.

Not certain how to get back on track? Give us a call.

GSA streamlines and saves you time

The General Services Administration (GSA) appears to have successfully modernized its catalog management system for the Advantage! program. (Federal News Network February 5, 2024)

GSA is increasing the user base of the new FAS Catalog Platform (FCP) after a successful trial period with Office Supplies 4 vendors. (ibid)

Mike Shepherd, the director of GSA’s catalog management office, explains the significant improvements of the FCP over the previous SIP system. He states that the FCP, replacing SIP, offers new features benefiting suppliers, acquisition workforce, and customers. It integrates with e-modification, capturing catalog updates and automating publishing modifications to GSA Advantage!. This greatly reduces the time it takes for vendors to add new products and delete items. It saves vendors an averge of 34 days by adding the products to their catalogs. Catalog deletions take place within 1 to 2 days of a modication submitted by the contractor, whereas it was common for it to take 10 or more days to delete products prior to the improvements. (ibid)

In addition to addressing long-standing issues, the platform includes automated data validation, a central hub for catalog actions, access to catalog history and a shared user interface. (ibid)

GSA plans to add more users and initiate a pilot for professional services on the platform. In addition, GSA aims to migrate the majority of Advantage! catalogs to the new platform by fiscal year-end. The plan also includes expanding the catalog platform to services contractors later this year, aiming for a simplified submission process. (ibid)

The new catalog is part of a broader effort to modernize GSA Advantage!, including consolidating schedules and updating user tools and backend systems, that both run and feed Advantage!. (ibid)

GSA will continue to gather feedback from users to address challenges and ensure ongoing improvement.(ibid)

Questions about the FCP improvements and how they might affect your contract? Give us a call.

Small businesses must get strategic for maximum impact and growth

How can a small business with limited resources get strategic about growth? Even with limited monetary, time, and personnel outlay, those resources may be leveraged and lead to growth, by doing these three things:

Association Involvement: In the relationship-driven market, actively engage with associations like AFCEA or ACT-IAC to establish a strong market presence. Increase visibility by volunteering, selecting associations wisely based on your goals. Take advantage of tiered membership fees offered by major associations, enabling affordable entry for smaller companies. Set milestones for partnerships, contracts, and market intelligence. (Washington Technology December 21, 2023)

Deeper and Stronger Differentiation: Go beyond generic labels like “cyber” by specifying your focus, such as network security or data security. Highlight key staff, subject matter experts (SMEs), and socio-economic status for a unique position. Clearly articulate your expertise, substantiating claims with content and past performance. Effective differentiation is crucial in a competitive market. (ibid)

LinkedIn Strategy: Harness the power of LinkedIn for agency-based marketing, content distribution, and branding. Research company pages and actively connect with the federal government and contracting community. Utilize LinkedIn for positioning, vetting, recruiting, and highlighting subject matter experts. Integrate LinkedIn into your overall growth strategy for comprehensive results. (ibid)

By implementing these tactics in tandem, your company can achieve impactful results without excessively tapping into limited resources. (ibid)

Trying to determine the first steps? Give us a call.

A workflow for everyone


The Catalog Management Office (CMO) is actively finalizing the workflow for Multiple Award Schedule (MAS) services between eMod and the new FAS Catalog Platform (FCP). Simultaneously, they are completing the new Services Plus File for FCP use, marking progress towards launching MAS service functionality in FCP by fiscal year-end 2024 (refer to the attached file for the Services Plus file). (BUY.GSA.GOV NOVEMBER 30, 2023)

The Services Plus file, formerly the Service File, will now accommodate all service contract and catalog data from the Services and Training, and the Language Services Price Proposal Templates. Vendors will also utilize it for non-GSA Advantage! publishable products, such as highly customizable items. (ibid)

Vendors can categorize their offerings in the new template under eight catalog item types:

  1. Commercial Labor Categories: Vendor-defined labor categories, using the hour (HR) unit of measure.
  2. Service Contract Labor Standards (SCLS) labor categories: Governed by Service Contract Act laws and regulations, using the HR unit of measure.
  3. Fixed Price Solutions: Services outside the labor category paradigm, using any unit of measure.
  4. Courses and Training: Sessions with minimum and maximum student constraints.
  5. Other Direct Costs (ODCs): Contract-level items sold, supporting public relations and marketing services.
  6. Language Services: Translation services, translating languages, one or both ways.
  7. Highly Customizable Products: Products with multiple options, that cannot be sold on GSA Advantage! Priced as a discount to a manufacturer group or family, as opposed to pricing products as a discrete set of line items.
  8. Ancillary Items: Products or services supporting the dominant service in the Services Plus File, and not sold on GSA Advantage! (ibid)

Questions about how to categorize your offerings? Give us a call.

Navigating FY 2024: Top Federal Opportunities for Government Contractors

As FY 2023 is behind us, the government contracting market breathes a sigh of relief, marking the end of a busy period. As our attention turns to FY 2024, many companies do a “reset” refocusing on growth and strategically pursuing major procurements that lay the groundwork for future success.

At this crucial juncture, GovWin’s analyst team releases comprehensive reports and webinars spotlighting the top opportunities in the federal government for the upcoming fiscal year. This year’s insights cover the top 20 unrestricted opportunities, the top 10 set-aside opportunities, the top 10 professional services opportunities, and the top 10 architecture, engineering, and construction (AEC) opportunities. (GOVCONWIRE November 20, 2023)

What sets this year apart in terms of federal opportunities?

Despite overall growth in contracting, industry participation is consolidating, a trend noted last year influencing the top opportunities for FY 2023. The decline in the number of firms receiving federal awards, despite increased federal spending, is driven by factors such as agencies adopting IDIQ contracts and rising barriers to entry due to stringent compliance requirements. (ibid)

Another notable factor shaping this year’s top opportunities is the rapid and consistent growth in small business contracting, outpacing larger businesses since 2011. Small business contracting exhibits not only a 49% growth rate but also greater stability compared to ‘other than small’ businesses. (ibid)

A high-level overview of the top opportunities for FY 2024

  1. Unrestricted Federal Opportunities: These opportunities, available to all government contractors, offer access to complex but lucrative procurements. Top opportunities, like CCN NEXT GEN, SEWP VI, and ALLIANT 3, promise task order opportunities worth billions of dollars.
  2. Federal Set-Aside Opportunities: Reserved for small businesses, set-aside opportunities provide participation avenues for various socioeconomic categories.
  3. Architecture, Engineering, and Construction Opportunities: AEC opportunities span diverse projects, from advising on capital requirements to major construction undertakings.
  4. Professional Services Opportunities: Covering business operations, management consulting, personnel and HR services, marketing, legal, and accounting services, professional services opportunities abound. (ibid)

Guidance for proactive government contractors

Having identified these top opportunities, proactive government contractors gearing up for success should focus on strategic teaming initiatives, and increasing business development investments, to increase relevant opportunities and enhance their pipelines. (ibid)

If your company targets federal unrestricted, AEC, professional services, or set-aside opportunities and is gearing up to pursue these in FY 2024, arm yourself with critical information:

  • Understand spending trends within your target markets.
  • Anticipate procurement patterns for the coming year among agencies utilizing these contracts.
  • Leverage detailed intelligence to fortify your pipeline. (ibid)

For a deeper dive into how these trends and opportunities may impact your business, give us a call.